Water is great! It's a well-known fact here in Finland and everybody cares.
So, it feels strange to remind about the water pollution again. Everyone has seen photographs of a turtle stuck in a plastic six-pack wrapper and everyone got the message. Why bring it up again? Did the turtle do a bad job? The turtle, probably, did too good of a job and became the iconic image of water pollution. This image is so bold that it always comes first and obscures the rest.
That’s why it’s important to bring the current state of affairs closer to us. As close as the ice cube in your glass.